ANTI-YELLOW SHAMPOO COLOR BALANCING

A shampoo with plant-based surfactants, specifically formulated to provide a colour-balancing and anti-yellowing action while also taming your hair, thanks to a conditioner combined with purple pigments that neutralise unsightly yellow or brassy undertones in blonde, treated or grey hair. This effect is also achieved thanks to the organic Tuscan passionfruit extract, which is packed with anthocyanins, phytosterols and flavonoids, with neutralising - taming properties and other targeted organic extracts of violet, cornflower and walnut hull for beautiful blonde, treated or grey hair.
It leaves your hair soft, radiant and balanced, combating unsightly yellow or brassy undertones starting from the washing process.

Fragrance:
Intense flowery notes (from an essence conforming to AIAB standards).

Suggested use:
Apply onto damp hair, massage gently and rinse. For use pure or diluted with water and with Biofficina Toscana hydrolats in the dedicated shampoo applicator.
To be combined with the other products in the colour-balancing and anti-yellowing line for best results.

Active ingredients:
Organic Tuscan passionfruit
Plant-based surfactants: they cleanse effectively and gently.
Cool purple pigment: with a specific anti-yellowing action.
Organic cornflower and violet extracts: organic cornflower extract is packed full of anthocyanins which contribute to giving this product its blue/purple hue; organic violet extract contains pigments which which crush unwanted yellow and brassy undertones in blonde or grey hair.
Organic walnut hull extract: gives hair cooler tones to crush brassy undertones.
Conditioner derived from sugar beets: from recycled and highly biodegradable ingredients, for an antistatic effect.

Ingredients:
Aqua (Water), Sodium coco-sulfate, Coco-betaine, Decyl glucoside, Cocamidopropyl betaine, Glycerin, Polyglyceryl-3 betainate acetate, CI 60730 (Acid Violet 43), Passiflora incarnata flower extract*, Centaurea cyanus flower extract*, Viola tricolor extract*, Juglans regia (Walnut) seedcoat extract, Coco-glucoside, Glyceryl oleate, Parfum (Fragrance), Benzyl alcohol, Sodium benzoate, Sodium dehydroacetate, Lactic acid.

*from organic agriculture